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AP-24® Whitening Fluoride Toothpaste


Whitening Fluoride Toothpaste without peroxides
Now you can smile with confidence thanks to this great tasting Whitening Fluoride Toothpaste that brightens and whitens teeth while fighting plaque formation.


Brightens and whitens teeth while fighting plaque formation. Featuring a special formula that contains no harmful peroxides, AP-24 Whitening Fluoride Toothpaste also helps remove stains and aids in the prevention of cavities.

Key Ingredients

  • AP-24® a patented plaque-fighting agent dimethicone and surfactants that can wrap around teeth and hold tightly to leave your mouth feeling slicker and fresher longer. 
  • Dicalcium phosphate a mild abrasive that gently loosens and removes debris. 
  • Sodium monofluorophosphate helps protect against plaque.


Adults and children older than 6 years of age: Brush teeth thoroughly, preferably after each meal or at least twice a day or as directed by a dentist or physician. Children of 6 years of age and younger: Use a pea-sized amount for supervised brushing to minimise swallowing. In case of intake of fluoride from other sources consult a dentist or doctor. Instruct children under 6 years of age in good brushing and rinsing habits (to minimise swallowing).

Contains Sodium Monofluorophosphate. Keep out of reach of children under six years of age.
Loved by women and men.


1. Which ingredient helps remove plaque from the teeth? The active system used in this AP-24® toothpaste consists of dicalcium phosphate dihydrate which gently loosens and removes debris.

2. What is the RDA of AP-24® Anti-Plaque Fluoride Toothpaste? RDA (Radioactive Dentin Abrasion) is the scale used to measure relative abrasivity of toothpastes. This scale starts at 0 and is open-ended. It’s generally agreed that any product that falls below 250 is considered safe for everyday use. The RDA value of AP-24® Anti-Plaque Fluoride Toothpaste is between 70 and 80, which is considered very mild.

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